My colleague Kathy asked me what the design width of email blasts should be. I had to admit I had no idea. So I did a little research in my inbox, measured my recent html email blasts and notifications and here are the results. Pixel width is approximate, I might be off a pixel or two. All widths are in pixels.
- Starbucks: 736
- Newegg: 652
- Amazon: 663
- Gap: 703
- B&N: 665
- LinkedIn: 590
- PayPal: 600
- Apple: 600
- Peachpit: 636
- Netflix: 541
- Twitter: 712
- At&T: 592
- UPS: 588
There you go, Kathy. Email designs are between 541px and 736 with an average width of 637 pixels.
