Website Marketing
Bring more visitors to your website by using elements of new and traditional marketing.
Your web site allows you to inform clients about new features or products and prospective clients that you are in business
and have something to offer them.
But how do you promote you web site?
First things first
Make it your goal to have your website up-to-date and free of errors. Make sure the website is in a good shape, free of spelling mistakes, usable and accessible. Once you have achieved this goal, submit your website to the search engines.
To help you get a better position on the search engines' result pages, make sure you have apppealing and frequently updated content. You can ‘buy’ your way into search engines by paying them. However, this might cost you a pretty penny and may not necessarily generate the results you expect. For example, Google places most of the sponsored (adwords) links on the right hand side of the screen, not somewhere the average web user expects to find anything worth looking at. Eye tracking usability studies have shown that users follow a particular reading pattern that involves the left hand side and center of a web page. To make users read the info on the right side of the screen, you will have to serve up something special to get the attention of your potential customers.
So what else can you do?
If you get more visitors, you will receive a higher ranking on most search engines' results pages. Make your website popular by having other websites link to them. Ask your friends, colleagues, other business owners to place a link on their website that points to yours. Do not forget to return the favor by making a link page of your own. Join a forum of users interested in your products. You can give free advice and get to know your target group while at the same time promoting your business.
Traditional Marketing
To generate more traffic the traditional way, you could:
- Take an ad out in the paper
- Become a member of the local chamber of commerce
- Write an article in a daily or weekly newspaper
- Print t-shirts or stickers with your web address
- Slab your logo on your car
- Sponsor an event
Call (772) 341 9761 now to pick the right strategy for promoting your web site.