CAT | User Experience
A clear call to action goes a long way
No comments · Posted by admin in Usability, User Experience
When researching websites, I often see a lot of call to actions like “Read more” linking to an article or deeper content. There are a number of reasons why this is not a great idea. The most obvious is that the “Read more” description isn’t a description at all. It doesn’t tell me anything about [...]
Tagged as: User Experience
Why you should have a content strategy
No comments · Posted by admin in Content Strategy, User Experience
When it comes to making and keeping your website successful, content strategy should take an active role in your organization. What is content strategy? Content strategist extraordinaire Kristina Halvorson describes content strategy as: “planning for the creation, publication and governance of useful, usable content”. In other words, it is a strategy – you got to [...]
Tagged as: Content Strategy
New Book: Mobile First
No comments · Posted by admin in Mobile, User Experience
A new book has been released in the “A Book Apart” series. Luke Wroblewski, best known for his research on forms, has written a book about mobile websites and apps. If you are familiar with Luke, you know he is pretty much the authority on this subject. In a recent podcast with Jared Spool he [...]
Tagged as: Mobile · User Experience
Cool jQuery goodies to help the SEO and UX on the new ION website
No comments · Posted by admin in User Experience
Worked extremely hard these last two weeks to release this new website. Take a look at the SEO dropdown menu. The objective was to incorporate SEO text on the homepage of the site and at the same time increase the findability of deeper content. I decided to go for a jQuery rich dropdown menu with [...]
Tagged as: jQuery · SEO · User Experience
